SARGENT EDITIONS
WEBSITE SALES DIAGNOSIS
A Website Sales Diagnosis shows you which problem deserves attention before you invest in another change.
Delivered in 72 hours. $350.
Get your diagnosis →
You could
rewrite the copy
redesign the site
change the offer
add proof
or buy more traffic.
The hard part is knowing what deserves attention first.
Without a clear diagnosis, every choice is a guess. You can spend time and money fixing something that was never the main problem.
I examine your website and the available evidence to identify the problem with the strongest case for attention.
You will know:
What to fix
The problem that deserves attention first.
Why it matters
How it may affect the sale, what supports the conclusion, and what remains uncertain.
What to do next
The clearest change to make, question to answer, or test to run.
Before someone contacts you, books, or buys, they must answer these five questions:
01
Relevance
Is this for me?
What exactly is being offered?
03
Desire
Is it worth pursuing?
04
Trust
Do I believe it?
05
Action
What should I do next?
WEBSITE SALES DIAGNOSIS
FIX THIS FIRST
Help shoppers narrow the product catalog before asking them to evaluate individual products.
PRIMARY BUYER DECISION
Understanding
CONFIDENCE
Moderate-High
WHY THIS COMES FIRST
This issue sits earlier in the purchase journey than the product-page questions that follow. If shoppers cannot narrow the catalog confidently, improvements to individual product pages are less likely to matter first.
OBSERVED — CATALOG
Shoppers face a large, highly customizable catalog with many categories, types, colors, and finish choices, but limited guidance for deciding which path best fits their needs first.
EXTERNAL RESEARCH
Baymard's e-commerce research finds that shoppers need effective product-list and filtering tools to narrow large assortments to a manageable set of relevant options.
STRONGEST ALTERNATIVE
A stronger alternative explanation is that shoppers already know what they want and primarily need better product-page comparison and trust signals. The current evidence does not rule that out, but the catalog-level choice burden appears earlier in the journey.
WHAT THIS SUPPORTS
The strongest current evidence supports a catalog-navigation problem: shoppers are asked to process a broad, highly customizable assortment before the site helps them narrow toward a relevant starting point.
WHAT TO DO NEXT
Introduce a clearer guided path that helps shoppers narrow by product type, use case, style, and finish before they compare individual items.
KEEP
Keep the strong product imagery, visible customization options, and simple category structure that already make the assortment easy to browse once shoppers know where to start.
NEXT PRIORITIES
Do not work on these simultaneously. Test #01 first, then reassess before moving to #02.
PRIORITY 01
Add a guided narrowing step that helps shoppers choose a relevant product path before they evaluate individual products.
PRIORITY 02
Improve product-page comparison so shoppers can more easily understand meaningful differences between similar options.
PRIORITY 03
Strengthen product-page trust and decision support so shoppers feel more confident committing once they reach a likely fit.
MEASUREMENT
Measure whether more shoppers progress from category browsing into relevant product pages after the guided narrowing path is introduced.
GUARDRAIL
Do not improve progression by making the catalog harder to browse for shoppers who already know what they want.
RECONSIDER IF
The predicted behavior does not improve after a valid implementation and sufficient observation. Reassess whether this is the primary obstacle before investing further.
EVIDENCE BASIS
Based on a review of the live site, category and product browsing, visible navigation and filtering, and relevant external e-commerce research. No analytics, customer interviews, or experiment results were available for this independent sample.
LIMITATIONS
This diagnosis identifies the strongest current explanation from the available evidence; it does not establish causation or quantify the size of the opportunity.
Independent sample diagnosis based on publicly available website evidence. No client relationship with Dutton Brown is implied.
01
Share the situation
Send your website, offer, intended customer, and the decision you are trying to make.
Include analytics, customer research, common sales questions, or visitor recordings when available. Send what you have.
02
I compare the possible
problems
For each possible problem, I compare what supports it, what weakens it, and what the website alone cannot tell me.
The goal is not to react to the most obvious flaw. It's to identify the problem with the strongest case for attention.
03
Know what to do next
Within 72 hours, you receive the main finding, the reasoning behind it, the clearest next action, and what changes can wait.
I personally conduct the diagnosis and take responsibility for the conclusion.
No one can guarantee a conversion increase. Results also depend on your traffic, offer, implementation, sales process, and measurement.
What I guarantee is a clear, well-supported decision about what deserves attention first.
$350
Every diagnosis must clearly tell you:
What deserves attention first
Why I reached that conclusion
What remains uncertain
What to do next
If yours does not provide all four, tell me within seven days.
You choose: I will revise it or refund you the $350 payment in full.